Working together

Co‑creating with Product, Engineering, Data, and Business to turn insight into impact. Practical rituals, lean delivery, and evidence‑driven decisions.

people sitting on chair in front of table while holding pens during daytime

a group of people standing around a table

Cross-Functional Design

Understand to Deliver

Measurable outcomes

Aligning user needs with business goals ensures measurable outcomes. This approach turns UX design into real impact, improving usability, conversion, and retention.

A great experience begins with user research that uncovers needs and pain points. These insights shape user-centered experiences that improve usability, streamline journeys, and drive business impact.

A collaborative approach that brings together various experts to develop innovative and creative solutions while working within multi-disciplinary teams in the digital field as a UX designer.

an abstract photo of a curved building with a blue sky in the background

Who I collaborate with

Core Principles

Simple rules that keep teams aligned, fast, and user‑centred.

User‑first, always

Core Principles

Creativity

Start from real needs. Map journeys, observe behavior, and design what truly matters.

Define success upfront. Measure learning, adoption, and business impact, not screens shipped.

Tight feedback loops with Product, Engineering, Data, and Marketing to reduce risk early.

Exploring new methods including tech teams. Plus Daddy always told me to : "Think different." 😜

Running atypical workshop

Running atypical workshops with feature teams allows me to break routine, spark creativity, and uncover fresh insights. As a UX designer, I design sessions that go beyond standard stand-ups—mixing design games, rapid prototyping, and user story mapping. These formats energize teams, challenge assumptions, and foster cross-disciplinary collaboration. The result is stronger alignment, clearer priorities, and more user-centered solutions.

Make it quick and dirty

I focus on speed and experimentation—rapid sketches, low-fidelity prototypes, and rough ideas over polished decks. These sessions cut through overthinking, surface bold solutions, and create momentum. By embracing imperfection, teams align faster and uncover what really works for users.

Orange SEO Strategy

Engagement model

Flexible ways to partner based on your needs and stage. I partner with founders and leadership teams as a trusted advisor in CX, design, and growth. Flexible—usually a few hours per month—focused on strategic guidance, best practices, key introductions, and supporting decisions.