I watch, listen, analyze and build design solutions.

Designing experiences that connect people and grow businesses. From insight to impact — UX, CX, and strategy that deliver.

a diagram of a business model for a company
a diagram of a business model for a company
What is Customer Experience (CX)

CX strategy focuses on shaping every touchpoint a customer has with your brand to ensure it’s seamless, consistent, and meaningful. By understanding customer behaviors and expectations, we design journeys that build trust, strengthen loyalty, and drive business growth.

Services

Designing seamless User Experience (UX) and Customer Experience (CX) strategies that connect people with products and brands.

Customer experience Strategy

I help businesses design and deliver consistent, seamless, and memorable experiences across every customer touchpoint. By aligning user needs with business goals, CX strategy builds stronger relationships, drives loyalty, and fuels sustainable growth.

Advisory

Partnering with founders and leadership teams as a trusted advisor to navigate challenges in customer experience, design, and growth. Advisory engagements are flexible—usually a few hours per month—and focus on strategic guidance, sharing best practices, making key introductions, and supporting leadership decisions.

Agile Design

An Agile UX process focuses on anticipating and shaping how users interact with a product by improving accessibility, usability, and overall appeal. UX designers explore different interaction patterns and select the most effective ones. The goal is to accurately predict user behavior and create intuitive, seamless experiences across websites, applications, and devices.

Fractional executive

I partner with companies in a hands-on leadership role (1–3 days per week) to accelerate their growth and build sustainable processes. As a fractional executive, I bring senior-level expertise without the commitment of a full-time hire.

Areas of contribution include:

  • Leading CX, design, or product strategy

  • Building and mentoring teams

  • Driving transformation and innovation projects

  • Aligning customer experience with business goals

Lost Stolen Mobile

User centered outline

Orange SEO Strategy

Improving user experience through a SEO strategy.

Renault Aftersales CX

Driving long-term revenue growth

Ecobank

Barriers: Creating a Fast, Reliable, and Accessible Ecobank App

Lawry guided us through a design sprint that unlocked solutions we had been struggling with for months. His process was clear, collaborative, and inspiring — and we left with a validated prototype that saved us weeks of work..”

- L B.H

His ability to connect business goals with customer needs gave us clarity and a strategy that actually works. Our team feels more confident, and our customers are seeing the difference..”

- DS

Lawry asked the tough questions that helped us rethink how we serve our customers — and the results have been immediate..”

- QF

Lawry’s workshops are both creative and practical. He managed to get our leadership team aligned, engaged, and excited about customer experience in a way I didn’t think was possible..”

- SR

Collaborations

Get in touch

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